We documented the Central Real Estate Committee’s (ZIA) exhibition presence at EXPO REAL in Munich through photography. The photo essay showcases the exhibition booth, personal encounters, and the exchange of ideas among representatives from the real estate industry, politics, and technology companies.
Our event photography combined wide-angle shots with scenes of people talking and moments from the ongoing trade show.
Dialogue with Politicians and the Real Estate Industry
One of the highlights was a visit from Federal Minister of Construction Verena Hubertz. Together with ZIA President Iris Schöberl and ZIA CEO Aygül Özkan, she spoke about digital transformation, new technologies, and the role of PropTechs in the real estate industry.
The focus was on how digitalization and innovation can support more efficient processes and more climate-friendly solutions in the construction and real estate industries.
The ZIA PropTech companies syte, urbanistic., and Optiml provided further insights with their presentations of digital solutions.
Documenting Encounters and the Fair Atmosphere
The ZIA booth served as a setting for discussions, presentations, and networking. From a photographic perspective, the goal was to capture both the trade show presence and the people and their interactions.
Using an unobtrusive approach, we documented the events and captured spontaneous moments of conversation. Combined with views of the booth, this resulted in a diverse series of images for press releases, the website, LinkedIn, and other association communications.
Project at a Glance
- Client: German Real Estate Committee (ZIA)
- Event: EXPO REAL
- Location: Messe München
- Services: Event and Trade Show Photography
- Highlights: Trade show booth, discussions, presentations, and networking
- Topics: Digitalization, Sustainability, and PropTech Solutions
- Areas of Application: Press, Website, Social Media, and Association Communications
Photographic Coverage of Your Trade Show Booth
Are you planning a trade show, conference, or industry event? We’ll document the key program highlights, interactions, and the on-site atmosphere. If needed, we can supplement the coverage with video footage, such as interviews or a concise recap of the event.
